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Terminology:
Transmissions: Is the term given to one more emails sent via the system, they have types "Event Driven", "On Demand", or "Scheduled"
Email: One of the electronic messages sent in a Transmission
Data DB: Our copy of the data that is to be sent. A static copy of uploaded data, or Dynamic sync copy of the data primarily stored on User's Server.
Data Model: Schema/Structure of the data used in a Data Exchange DB
Template: The layout of an email message with placeholders for different fields to filled in at sendtime.